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This suite of digital color print applications was printed on a Kodak NexPress 2100 digital production color press, and demonstrates the basic differences, features and benefits of the different application levels of digital color printing, plus the overarching opportunities of an Automated Fulfillment workflow.
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While the example used is from the retail market, the same application levels can be applied to the full variety of business markets and needs, from local community information programs to international marketing promotions.
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Starting with the basic, “static” print communications that are printed in quantity and distributed widely, these application levels advance to communications that are created and printed for an individual. As you move up through the levels you’ll see that digital color printing allows printed communications to be more and more relevant to a particular audience and, as a result, much more effective. Whether your interest is in creating,, printing, or getting more results from your communication programs, digital color printing gives you exciting, new opportunities.
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The benefits of each application level are cumulative-each level adds more advantages to the benefits and the communication value of the previous level. But even the beginning level offer considerable added value.
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| In the “Customer Model” section of each level, you’ll read how the retailer Baldwins has used digital color printing from NexPress 2100 presses to encourage and solidify relationships with their customers. Even if you are not involved with the retail market, chances are excellent that you are interested in alumni, funding partners, or other businesses. See how the power of these new digital color printing application levels can give you opportunities too. |
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